We divided CRM into following ways or categories. Each customer need
different type of business approach. For example, Brokerage company only Advertisement purpose, some company needs campaign purpose it depends on their
needs to opt cloud computing services.
Major
categories are
1.
Marketing
2.
Sales
3.
Support
Marketing Cloud
In
marketing , have to chose based on products needs to market for example
if they want sell consumer goods then following way to marketing,
1.
Free product samples for respective professionals
2.
TV Advertisement
3.
Road shows
4.
Posters
5.
Sales promotion
Now, you got some idea about marketing ways, you have to keep all marketing
customers data, In CRM software technical word called " Leads ".
After that we have to call interested customers to convert into accounts or
contacts of our products.
In
mot business industries, the followed Salesforce automation process (SFA). In
order to understand CRM products have to know SFA process.
Step 1 : Campaigns
Step 2 : Campaigns Customer convert into Leads
Step 3 : Who are all interested convert Leads into Account
Step 4 : Each accounts create opportunity based on their products
Step 5 : Once you win the product opportunity based on condition create
warranty and
Service agreement.
In technical term, we call it us "Marketing cloud"
Sales cloud
All the opportunity, either won the opportunity or not for the particular
products, based on probability of wining opport.., we calculate effectiveness
of campaigns.
In technical term, we call it us "Sales cloud"
Service Cloud
Once customer bought our products, we have to give warranty and support
to products. We achieve this via Cases, we collecting complaints via various
ways now a day’s most of the company collecting via Social sites like Facebook,
twitter, and so on.
For premier customer have special case like have to support or solve their
issues with in particular time periods or days.
In technical term, we call it us “Service cloud"
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